FOCUS GROUPS
Taking the show on the road
MEDELLÍN, COLOMBIA
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As part of our process, the team wanted to gauge the impact that a new show like this could have with our intended audiences. Our screening in Medellín provided valuable feedback to our content. The overwhelming positive reaction was followed with great opportunitites to further polish up our characters.
MIAMI, FLORIDA
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Bringing the show to the United States also helped the team polish up our approach. The length of the Music Videos, as well as developing avenues to provide teacher resources became one of the pillars of the show's development.
NEW YORK, NEW YORK
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The Big Apple provided an opportunity to further explore our platforms. The discussions centered around the importance of providing a multi-platform approach to the entertainment value of the show.